Navigating the Post-Third-Party Cookie Era: Embracing First-Party Data for Brands With the impending demise of third-party cookies, brands, retailers, ad…
Without champions at the top, game-changing technologies in pricing and promotions may go to waste Navigating the Future in CPG…
Marketers have a love/hate relationship with email marketing. Industry pundits declare “email dead” every few years or so. However, it…
This is very interesting. I’m surprised at many levels that they would build out a physical outlet channel for unsold…
The past 12 months have been a unique journey for the retail world, full of new strategies, ups and (far…
Conversations with industry leaders at Shoptalk uncover obstructions in strategy development. The past 12 months have been a unique journey…
The retail industry is as diverse as it is lucrative, so it’s somewhat surprising that the impact of COVID-19 has…
Most loyalty programs within grocery follow a standard formula. It starts with getting physical cards in hands of customers. Customers…
My latest FORBES by-line, click here. Retailers are pulling out all the stops to motivate customers during the COVID-19 Pandemic.…
For my latest contribution to FORBES.com, click here. In tough times, many retailers face impossible choices. Risk losing profitable sales…